Corporate Vision

The corporate vision of the Group is to be the “Brand of Hong Kong, Sparkling the World”. This is also our core brand value.

The Group always puts forth maximum effort for Lukfook to reach its goal of becoming a globally recognised and desired brand. The Group commits to crafting the finest jewellery for customers to further establish its reputation in the international market.

Corporate Mission

The Group always puts its greatest effort to reach the expectations of the shareholders, customers, employees and contribute to the community:

• To add value to shareholders’ investment, maintain a steady growth in business and profit
• To provide value-added products and services to its customers
• To provide its employees with a professional development environment and grow together to achieve corporate goals
• To contribute to the community through enforcing the communications with public and participating in charity events

Corporate Values

• Practicality – Advocating a pragmatic and realistic way of doing business
• Innovation – Continuous learning and strive for change as well as innovations
• Integration – Build a harmonious corporation both internally and externally
• Excellence – Demonstrate full commitment, quest for excellence and continuous improvement, endeavor to be the best

Corporate Management Philosophy

• People Focus – The basic attitude of the group towards its employees
• Value for Harmony - Harmonious internal and external environment is the basic conditions for the success of the Group
• Focus on Results – Refers to both efficiency and effectiveness