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Miss Hong Kong Pageant 2012 Jewellery Try-on Show

Lukfook Jewellery is honoured to be the official sponsor of the crown and jewellery for “Miss Hong Kong Pageant” for the 15th consecutive year. The total value of the diamond crown and a series of precious jewellery sets in the latest design is over HK$3,850,000. Lukfook Jewellery is well-known for the motto of “Exquisite Craftsmanship, Quality Services and Customer-oriented” and the dedication to provide customers with sincere and excellent services. Being one of the sponsors of such an impressive and glamorous event in town, Lukfook Jewellery has further strengthened its leading position in the local jewellery industry. In celebration of the 40th anniversary of “Miss Hong Kong Pageant Contest” and to highlight the event, the Group has invited 10 candidates of “Miss Hong Kong Pageant 2012” to the Jewellery Try-on Show held at its own shop in Causeway Bay on 15 August 2012.

Mr. Wong Wai Sheung, Chief Executive of the Group said, “We are delighted to be the official sponsor of the crown and jewellery for “Miss Hong Kong Pageant” for 15 consecutive years. In line with the contest theme, we specially formed an elite production team to design the diamond crown this year to tie-in with the image of beauty and intelligence of Miss Hong Kong. The exceptional creativity lies in the uniqueness of the crown in which the main stone of the crown can be detached and worn independently as a dazzling diamond pendant. The sponsored pieces are not only the icons of Miss Hong Kong, but also highlight the innovative design and excellent craftsmanship of Lukfook Jewellery’s jewellery design.

At the Jewellery Try-on Show, the 10 candidates of “Miss Hong Kong Pageant” in splendid dress wore a wide array of precious diamond jewellery in contemporary design specially selected from Lukfook Jewellery. They made a fabulous catwalk show by demonstrating perfectly the beauty and elegance of Miss Hong Kong. Finally, Miss Jennifer Shum was elected as the best presenter among the candidates and she was awarded a newly introduced “Romantic Rhythm” jewellery set of elite Collection by Mr. Au Kwok Kau, Group General Manager of Luk Fook Group.